Operation Smile – creating opportunities to change lives
When Operation Smile needed a reliable, skilled partner to help communicate its life-changing mission, Multiply became part of the solution. Together, we've built efficient workflows that make it easy to communicate, engage, and raise funds – so more children can receive the care they need.
Customer Industries
Solutions offered
Products delivered
Other Services
Campaigns
Background
Operation Smile is a global medical aid organisation working to give children born with cleft lip and palate the chance of a new life. Founded in 1982, the organisation has grown into an international force active in more than 60 countries.
Operation Smile Sweden began in 2010 and has since built a strong fundraising operation, with private donors as their largest contributor base. To succeed in their mission, Operation Smile must reach people in a way that moves them – while managing large volumes of mailings with precision and cost effectiveness.
"Multiply is a reliable and highly skilled partner. They take responsibility throughout the entire chain and always drive the process forward. We know we can trust that everything will be delivered on time and with high quality, which is crucial for us."
Solution
Multiply provides a complete solution that makes it easy for Operation Smile to reach its donors:
Efficient production workflows for large‑volume postal campaigns, with a strong focus on reliability and quality.
Creative development of products that increase engagement and strengthen fundraising.
Resource‑smart solutions that optimise cost without compromising impact.
Dedicated project management and long-term collaboration ensure confidence in every campaign.
By combining technical expertise with creative thinking, Multiply enables Operation Smile to continue growing – and to reach even more donors with its vital message.
Results
The collaboration has supported Operation Smile in significantly scaling its fundraising:
From zero donations to nearly 230 million SEK in 15 years.
Maintaining one of their strongest fundraising channels – postal mailings – despite rising costs and complexity.
Reliable delivery and high quality in every campaign, even during peak periods such as Christmas mailings.
A partnership that allows Operation Smile to focus on its core mission: changing lives through surgery and education.
Ted Henningsson, Head of Marketing & Fundraising
