Gallerix – a modern partnership driving opportunities forward
When Gallerix shifted from a traditional retail chain to a fast-growing e-commerce company, everything changed. They needed a partner who could do more than produce – someone who could think, evolve and grow alongside them. Multiply became that partner, delivering a complete solution combining automation, quality and a responsive, collaborative dialogue. Together, we've built an efficient flow that turns wall art into a global opportunity.
Customer Industries
Solutions offered
Product created
Digital Workflow posters
Background
Gallerix is an iconic Swedish brand founded in 1973 in Uppsala. When new owners took over in 2019, the company faced a major transformation: transitioning from a retail chain to a fully digital e-commerce business. In 2020, they launched their first online store – and today, Gallerix sells posters, frames and canvas prints in 24 European countries.
Challenge
Running a pure e‑commerce model requires excellence. Production must be fast, high‑quality and environmentally smart. Gallerix wanted to avoid waste, large inventories and long lead times – and identified print‑on‑demand as the solution. But succeeding required a partner who could ensure:
Automated order handling
Reliable and fast production
High quality in every product
Warehousing that minimises risk
A collaborative relationship for co‑developing products
“Multiply is knowledgeable and attentive. We have a close dialogue where we listen to each other and find solutions together. Even though Multiply is a large company, the collaboration feels personal – and incredibly smooth.”
Jimmy Håkansson, CEO & Owner, Gallerix
Automated backend flow
When a customer orders a poster, the order flows directly into Multiply's system – fast, traceable and fully automated. This enables Gallerix to manage thousands of orders per day without manual work or risk of errors.
Print‑on‑demand production
Every poster is printed on demand, meaning:
Each poster is produced fresh
No ageing inventory
No waste or obsolete stock
Sustainable production in Sweden
Multiply ensures quality, speed and precision in every delivery – making next‑day delivery possible for Gallerix.
Warehousing and material handling
For frames, packaging and other components, Multiply maintains inventory with the exact quantities required – continuously updated and quality‑controlled.
This gives Gallerix reliability, flexibility and an efficient supply chain.
Results
The collaboration has given Gallerix a scalable and dependable business model:
Rapid European expansion without building its own production facilities
Sustainable, waste‑free production
Shorter lead times and high delivery reliability
Close dialogue reduces errors and speeds up decisions
Higher customer value through fresh, newly produced wall art
Multiply's scale and expertise also provide Gallerix with access to ISO‑certified processes, sustainability‑driven production, and deep knowledge in both logistics and print.
