Polestar – a design-driven partnership accelerating new possibilities
When Polestar chooses partners, it's about more than delivery. It's about quality, precision, and a shared commitment to sustainable solutions. Multiply plays an important role in Polestar's creative work, contributing with end-to-end solutions that make complex productions smooth and considered. Together, we create print materials rooted in the brand's core pillars: Design, Performance, and Sustainability.
Customer Industries
Solutions offered
Products delivered
Other Products
Invitation cards
Background
Polestar is a Swedish electric car brand defined by design and innovation, with the ambition to accelerate the shift toward a sustainable future. Headquartered in Gothenburg, the company operates across 28 markets.
As a global brand, Polestar needs partners who can match their standards – even in print and packaging. When they needed a partner for the physical parts of their customer experience – books, print pieces, packaging – Multiply became the solution.
"Multiply understands our ambition and our focus on design, quality, and sustainability. It's incredibly valuable to have a partner who not only delivers – but actively contributes with ideas, engagement, and precision in every project."
Solution
Polestar's creatives are meticulous. Multiply meets that ambition with project managers who understand the level of detail required – always ready to discuss paper stock, binding, construction, or material innovation. During the production of the Polestar 3 book, a workshop was held at Multiply to test materials and reference. Ideas took shape, and together the final product was created.
Susanne Lidman, Project Manager, Polestar Brand Team
Breadth in production – from business cards to large book projects
Multiply produces most of Polestar's print materials, including:
Large book productions (e.g., Polestar design books)
"Print Issue" – poster magazines for retail and international events
Business cards and stationery
Packaging for merchandise and accessories
This allows Polestar to consolidate with a single partner who understands the brand – ensuring consistency in expression, materials, and finishes.
Proximity enabling speed
Polestar values geographic proximity: in large, fast-moving projects, the ability to meet, make decisions on the spot, and review samples in real time is essential. Multiply offers local presence with global capacity – enabling speed without compromising quality.
Results
Print that reflects the brand's premium feel, appreciated by internal teams and customers
Faster decision-making is enabled by proximity, project management, and accessibility.
Higher creative quality, through material guidance, bindings, and production techniques
End-to-end solutions simplifying daily work for Polestar's creative teams
A strong partnership built on transparency, responsiveness, and shared ambition
