Folksam – end‑to‑end solutions that drive clarity, quality and momentum
When Folksam looked for a partner who could not only deliver printed materials but take responsibility for the entire marketing production flow, Multiply became the natural choice. Through a tailored portal solution, smart warehousing, and close collaboration on event production, we've created new possibilities together – and freed up time for what truly drives value.
Customer Industries
Products delivered
Other Products
Customer-specific portal
Background
Folksam is one of Sweden's best-known and most trusted customer-owned companies, built on the values of security, care, and long-term commitment. With more than 4 million customers and as the insurer of one in four Swedes, the brand faces high demands on its communication.
For the marketing department, the mission goes beyond campaign delivery – it's about creating clarity, accessibility, and a unified experience across everything from large events and trade shows to HR initiatives and internal communication.
During a major procurement in 2024, it became clear that Folksam needed a partner with a broader perspective – one who understood the business value, operational realities, and complexity of one of Sweden's largest marketing organisations. They needed an end-to-end solution.
"Multiply is a responsive, experienced, and quality-driven partner who truly understands the full picture of what we do. They help us create smart solutions that free up time and deliver business value."
Betül Dalén, Head of Production, Marketing
Digital Solutions
The Web Portal – the hub that simplifies everything. Customised to Folksam's workflows, the portal allows both the marketing team and colleagues across the organisation to:
Order printed materials whenever needed
Use print‑on‑demand for recurring productions
Request project management and distribution for events
Follow the flow from briefing to delivery
The result: a frictionless workflow and relief felt across the organisation.
Project management, distribution & event materials
As an active presence at events nationwide, Folksam relies on Multiply for:
Project management
Packing and distribution
Quality checks and fast problem‑solving when new needs arise
With naturally tight deadlines, Multiply's responsiveness and solution-driven approach are highly appreciated.
Logistics Solution
Multiply manages all marketing-related inventory in Falun. Folksam's HR department also uses the warehouse for student fairs and employer‑branding activities. This means Folksam no longer needs to deal with logistics planning, multi-step quality control or internal handling of large volumes
Instead, the team can focus on strategy, creativity, and business value; warehousing saves time and resources.
Studio Solutions
Multiply also supports design, copy, photography, and specialists for event-specific materials. This creates flexibility and ensures the visual identity remains consistent – even in fast-paced production cycles.
Results
The collaboration has delivered measurable and tangible impact:
Simplified workflows through the portal
Major time savings for the marketing team
More efficient event and fair management with reliable project leadership
Consistent visual identity across print and event material
Flexibility in fast-moving situations, with solutions co-created as needs arise
During the development of Folksam's new visual identity, the partnership was especially valuable – together with Folksam's design agency and Multiply, materials, colours, and graphic elements were aligned across all channels.
This partnership is driven by shared understanding – and a joint commitment to progress.
