Partnering with Maurten to drive global growth
Maurten is the company that, in just a few years, revolutionised sports nutrition – and Multiply has been part of the journey from the beginning. Together, we've developed solutions that elevate the products, enhance the experience, and create opportunities in a global market. From the prototype to complex premium packaging, we've been a partner that thinks, develops, and grows alongside Maurten.
Customer Industries
Solutions offered
Products delivered
Other Products
Point-of-sales materials
Background
Maurten didn't start as a traditional sports brand. It started with a problem: elite athletes' teeth were being damaged by sports drinks. In the search for a solution, the founders developed hydrogel technology that not only protects teeth but also protects the stomach. Suddenly, athletes could absorb significantly more energy during endurance activities without gastrointestinal issues.
From that insight, a global phenomenon emerged. Top-level athletes adopted the products, which then spread to sub-elite athletes and into new sports where endurance is critical. Meanwhile, the company expanded rapidly – from 8 employees to more than 100, and from a single market to Europe, the US, Canada, Japan, Australia, Mexico, Brazil, and the Middle East through both subsidiaries and distributors.
Maurten needed a partner who could think like they do: innovative, precise, bold, and uncompromising. A partner who wouldn't suggest standard solutions – but would bring their unconventional ideas to life.
That partner was Multiply.
"Multiply understands what we want to create – and they're willing to put in the time and thinking to produce something better than a standard solution. That's why we've continued working together all these years."
Innovative POS materials that elevate instore presence
When entering the retail market, Maurten wanted to avoid blending into the sea of sports products. They wanted presence – not just visibility. Multiply created modular, paper-based in-store displays designed to stand out on shelves and counters, with clean, precise, premium construction aligned with the brand. The materials were lightweight for global transport, easy to assemble, and flexible enough for both specialist stores and large retailers.
Groundbreaking packaging that elevates the experience
When launching their innovative bicarbonate product, Maurten needed packaging as unique as the product itself. Together, we developed:
a tamper-proof, premium black box
a construction that elevated the sense of exclusivity
a format designed to create an unboxing moment, almost like receiving the keys to a sports car
Later, a new, more efficient solution was developed: a sleek, intelligent envelope format – half the material, optimised for distribution, but still premium in every detail.
A design process built on close collaboration and prototypedriven development
Each project follows the same approach: We sit down together, sketch, test, iterate. Multiply develops multiple prototypes, enabling Maurten to evaluate function, feel, and process. This combination – creative freedom and process-driven thinking – results in solutions that work in real-world, global volumes.
Swedish quality processes for a global operation
Proximity matters. For prototyping, construction discussions, and innovation, meeting in person is invaluable. At the same time, Multiply provides end-to-end capabilities to support Maurten's global expansion, with European production as a hallmark of quality.
David Zeeberg, Head of Product & Process Development
Results
Shorter development cycles through close dialogue and efficient prototyping
Premium experiences that strengthen the product and brand positioning
In-store solutions that boost visibility and differentiate Maurten on the shelf
Packaging that shapes the customer experience – becoming part of the brand identity
Scalable constructions optimised for global distribution
Competitive advantages through innovation rather than volume
When Maurten's bicarbonate box launched, it became a talking point – because it was big, heavy, unconventional, and unique. Exactly as intended. It commanded attention, sparked curiosity, and signalled premium from the very first moment.
