Superdäck – simplified everyday operations for hundreds of workshops
When Superdäck set out to create a more unified, seamless, and future-proof solution for their rapidly growing workshop network, they needed a partner who could take full responsibility. Multiply became that partner. Through an intelligent portal solution that includes print-on-demand, warehousing, and continuous development, we've made it easy for Superdäck to scale – and for every workshop to focus on what matters most: the customer.
Customer Industries
Solutions offered
Products delivered
Other Products
Campaign and event materials, Customer-specific portal, Profile materials
Background
Superdäck is a Nordic tyre chain with a strong presence in Sweden, Norway, and Denmark. With more than 140 workshops in Sweden – from Trelleborg to Kiruna – the chain operates as a soft franchise, with each workshop independent yet part of a larger brand.
This structure demands accessibility, clarity, and simplicity. Workshops need fast access to the right products, materials, and marketing support – without burdening headquarters with administrative or logistics overhead.
When Superdäck reviewed their previous setup, the conclusion was clear: they needed something new. Engagement was lacking, processes were slow, and there was no all-around perspective. Their ambition became clear: find a partner who takes responsibility for the whole and makes everyday operations easier.
"The overall solution and simplicity were most important to us – and that's exactly what Multiply has delivered. The portal, print-on-demand, and warehousing make our everyday operations much easier. It truly feels like we're working with a partner who cares."
A tailored portal
At the heart of the collaboration is a digital portal with its own login for each workshop. Here they can order everything they need:
Branded products and workwear
Giveaways like ice scrapers, pens, lanyards, and beanies
Signage and posters
Campaign and event materials
Orders are placed directly by the workshops – quickly, accurately, and without unnecessary steps.
Jonas Lundh, Chain Manager, Superdäck
Print‑on‑demand when needed
For printed items such as posters, signage, and campaign materials, print-on-demand is used. This eliminates warehousing, allows frequent updates, and ensures each workshop receives the right expression at the right time.
Multiply also supports Superdäck with design, production, and delivery of more advanced solutions – such as illuminated LED signs and trade‑show materials.
Warehousing that frees up time
Multiply handles the warehousing of frequently used products and replenishes stock continuously. Superdäck avoids internal storage, logistical bottlenecks, and tied-up capital – while workshops receive fast deliveries. New workshops can also receive complete starter kits with just a few clicks.
Results
Less administrative burden – workshops order themselves, HQ frees up time
Faster workflows – from need to delivery without intermediaries
Consistent brand expression across the network
Reduced administration and logistics
An active partner who provides ideas, improvements, and long-term support
Most importantly, Superdäck gained what they were looking for: a full-service partner who contributes, improves, and takes responsibility for the relationship
